Apple iphone success attributed to marketing genius

The Apple iPhone is being labeled as the most significant device in present day technology. And the apple marketing machinery has managed to pull a coup by generating excitement and through the expectations a demand for the Apple iPod.       

In one weekend iPhone sold 700000 phones making an estimated profit of around USD 200 million for Apple.

According to news coverage world wide, Apple 's marketing campaign to build up iPhone excitement is perhaps the most successful and talked about effort in recent years surpassing Ford's Mustang launch in 1964 among many other path breakers.

 

 

Apple has played smart and has mastered marketing. Marketing gurus like Al Ries chairman of Ries and Ries acknowledge the genius of Apple in generating pre-sales excitement and expectations for the iPhone.